Case Study · Ecollat × Kerovit
Transforming Kerovit's digital ecosystem with Ecollat
Replacing fragmented systems with a connected ecosystem for product content, asset management, and digital experiences.
- 0M+API hits in 60 days
- 0%increase in organic sessions
- 0%reduction in website bounce rate
Key insights
At a glance
- Over 1 million API hits recorded in 60 days
- 112% increase in organic search sessions
- 20% reduction in website bounce rate
- 1,328 products centralized across 83 product ranges and 6 categories through Ecollat PIM, synced with the website
- 1000+ digital assets managed through Ecollat DAM
- 5 active digital catalogues enabling digital-first product communication
About Kerovit
India's leading bathware brand
Kerovit is a leading Indian bathware brand offering a comprehensive range of sanitaryware, faucets, showers, and bathroom accessories. Backed by the legacy of the Kajaria Group, the brand combines contemporary design, innovation, and functionality to create modern bathroom solutions for residential and commercial spaces.
As the brand continued to expand its digital presence, managing its growing volume of product information, digital assets, and website content became increasingly complex — requiring a more connected approach.
The challenge
Fragmented systems, fragmented workflows
Supporting an extensive sanitaryware portfolio meant continuously managing product information, digital assets, and website content. Product data lived in spreadsheets, assets in Google Drive, and content in a custom-built CMS. Each system worked — but they operated independently, so sales, marketing, and retail & distribution teams had to switch between platforms just to find information.
Manual switching across 3 separate platforms · Teams: Sales · Marketing · Retail & Distribution
The solution
Ecollat: a single connected ecosystem
Kerovit adopted Ecollat's integrated ecosystem — Headless CMS, PIM, DAM, and Digital Collaterals. Product data moved from spreadsheets into Ecollat PIM, DAM brought organization and governance to a growing asset library, and the custom CMS gave way to Ecollat's Headless CMS. Content, assets, and product information now share one foundation.
Platform
Information flows seamlessly across all teams
The impact
Driving stronger digital performance with Headless CMS
Moving to Ecollat's Headless CMS and a more structured content ecosystem improved both discoverability and engagement. Organic search sessions rose 112% while bounce rates fell 20%. Visitors spent more time with content and viewed more pages per session — and the platform recorded 1,022,175 API hits in 60 days, showing the scale at which product information is delivered across Kerovit's ecosystem.
The impact
A single source of truth with Ecollat PIM
With product information previously spread across spreadsheets and teams, consistency was hard to maintain. Ecollat PIM centralized 1,328 products across 83 ranges and 6 categories into one unified repository, with the website drawing product data directly from PIM. Kerovit cut the complexity of managing large volumes of content while keeping its digital presence consistent.
The impact
Intelligent asset management with Ecollat DAM
As the asset library grew, visibility and control mattered more. Ecollat DAM centralized 1000+ digital assets into a searchable, secure repository. AI-powered search, reverse image search, and advanced filtering improved discoverability, while upload, download, and deletion logs created a clear audit trail — strengthening governance and letting teams manage content efficiently across the organization.
DAM at a glance
- 1000+ assets mapped to product SKU codes
- Central repository for approved assets, easily accessed by the display team
- Brand guidelines portal for quick access to brand assets
The impact
A digital-first approach with Digital Collaterals
Through Ecollat Digital Collaterals, Kerovit built five active digital catalogues that give stakeholders instant access to product information and marketing content. By reducing dependence on printed materials, the brand created a more agile, scalable approach to product communication — with users always on the latest information.
The impact
Creating a connected digital ecosystem
The most significant outcome was the elimination of disconnected workflows. Product information, digital assets, and website content are no longer managed in isolation — they operate within a connected ecosystem where information flows seamlessly across teams and channels. Kerovit works more efficiently today, on a foundation built to scale.
Conclusion
One unified platform, powering Kerovit's digital ecosystem
By replacing disconnected tools with a single connected platform, Kerovit transformed how it manages content, products, and digital assets — helping sales, marketing, and retail & distribution teams work more efficiently while delivering a stronger experience for customers.
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